本日、パシフィコ横浜にてフューネラルビジネスフェアが開催されました。
私としては、実は2周間前のエンディング産業展もありましたが、そこで出会った人たちだけではなく、昨年や一昨年にフューネラルビジネスフェア2019やエンディング産業展2020、2021で出会った人たちと会う場所でもありました。
いわゆる同窓会みたいなものでもありました。
今、葬儀業界がジリ貧状態になりつつあります。
単価アップだけでは救えない業界です。
単価アップしたら次がないという状況にもあります。
どうやったらお客様に喜んでいただけるか考える必要があります。
お葬式の価値は何かを説明せずに単価アップはカローラに1000万も支払うような状態でもあるのかな？
別に払いたければ払ってもよいのですが、同じものがもっと格安で入手できてなぜ、その金額？ってのを考える必要があります。
Podcast No. 28 in English
Hello everyone, today is June 23rd, 2021.
My name is Yuusuke Wada, currently the only funeral business podcaster and a consultant in Japan.
Researcher of Reform of Death and I prepare for the End of Life Journey.
Podcast No. 28 of YEYSHONAN, a weekly podcast in English.
Today’s talk is on the next funeral business trade show in Yokohama.
This event has been going on for the past 25 years but last year, due to COVID-19 crisis, the organizers had to cancel the event, so this will be the 24th event.
Just like the previous event 2 weeks ago, please pre-register.
I’ll post it on the blog.
https://f-vr.jp/sogo-unicom/funeral_fair/
Due to COVID-19 crisis, many funeral parlors have decided to go online with their services. Companies like Life Ending Technologies have been marketing non-zoom methods of online funerals.
All you need is a mediocre spec PC and a webcam, and not to forget, an adequate internet speed but not necessarily extreme high speed.
3~5 Mbps will do.
Hello everyone, today is June 16th, 2021.
My name is Yuusuke Wada, I’m your host, a funeral business podcaster and a funeral consultant in Japan.
Also a Researcher of Reform of Death and I prepare for the End of Life Journey.
Podcast No. 27 of YEYSHONAN, a weekly podcast in English.
Today’s talk is a continuation of last week, the 3 day event of the ending industry expo in Tokyo.
According to the official announcement, the total participants were 12,634 people.
But these are the people who registered for the event but there were other events simultaneously and people were able to attend any of them with one ticket. Therefore, there were more.
Last year, the number was about 13,900 people.
This year, from the 2nd and 3rd day, there were people from other events attending and there seemed to be more than last year.
What I found out recently, there were people who were interested in different kinds of burial or basically, alternatives to cremation.
In the USA, there is natural decomposition and even “aquamation” which uses alkaline-hydrolysis using alkaline based liquid.
In Japan, the only solution is cremation.
開けてみたら、昨年11月と大差ない人数でした。
もしかしたら、A棟で開催されていた「カフェ・レストラン」展の人たちやウェルネス・ジャパンの人たちはノーカウントだから、去年よりも来場者は多いかも知れないですね。
なんとか無事に終了しました。
後ほど、ビデオとか編集してアップしたいと思います。
Hello everyone. Today is June 9th, 2021.
My name is Yuusuke Wada.
Today’s talk is about the Ending Industry Expo in Tokyo Big Sight.
I’m your host Yuusuke Wada, funeral business podcaster of Japan
Starting today, ENDEX has started and will be held until Friday 5PM at Tokyo Big Sight Aomi Exhibition B Hall.
B Hall is the far away exhibition hall and it’s far!
Please make sure that you are pre-registered.
It’ll make you exempt from the entrance fee.
Today, I met a young artist.
He uses ashes from the bones and mixes it with the paint.
He uses 3 grams of ashes sent by the survived family and uses it for the painting for them.
People in Japan might not accept it easily but this is another way of mourning.
He draws mostly abstract images but he will draw anything.
I told him that he should output his work more towards outside of Japan.
The market is bigger than Japan.
Hello everyone. Today is June 3rd, 2021.
My name is Yuusuke Wada.
I’m a funeral business consultant, a researcher of Reform of Death and I prepare the End of Life Journey.
Today’s talk is about funeral business trade show in Japan.
I’m your host Yuusuke Wada, funeral business podcaster of Japan and you’re listening to the BGM called “君はもういない” , the direct translation would be that “you are no longer her”, meaning “I miss you”.
In the last episode, I stated I will podcast once a week.
Sorry, I missed the deadline post yesterday. I had the manuscript written but couldn’t record.
I’ve written many posts on this subject in both Japanese and English.
But this will be the first podcast in English speaking on the subject.
Initially, there was only one event that was for the public. Public meaning the industry people. There were private events held by the funeral companies and their suppliers before that but not a conglomerate event organized by the publisher called “Sogo Unicom”.
Sogo Unicom sold many magazines, including funeral industry information, such as the trends, newly opened parlors, and crematoriums and such.
Continue reading “Podcast in English 20210603 Funeral Industry Tradeshows”It’s been 6 months since I last posted podcast here.
I’m a funeral business consultant, a researcher of Reform of Death and I prepare the End of Life Journey.
I’m your host Yuusuke Wada, funeral business podcaster of Japan and you’re listening to the BGM called “The Bluest Star” by the artist “The 126er” from the YouTube Audio Library.
Today is May 26 and it’s the birthday of the lovely lady, Stevie Nicks.
A brief introduction of myself.
I used to be a funeral parlor owner and a funeral director.
I regard myself as an ex-funeral director but once you are a funeral director, you’ll always be a funeral director for the rest of your life, whether you like it or not.
I’m also an ex-engineer.
I used to design and develop laser printers and copiers for a Japanese manufacturing company and also used to be a tech support for an USA based firm in LA designing laser printer controllers.
Now, I consult in many areas.
One, is without saying, undertaker business.
My podcasts are about the Japanese funeral business.
