The previous podcast No. 36 was about DNA preservation. DNA preservation is much securer than cryogenic technology. BTW, in the USA, if you were to be cryogenically “stored”, there’s no death certificate. It means “YOU ARE NOT DEAD BUT PRESERVED”, but in real life, no one has yet come back and the companies which service it don’t guarantee the “preserved” to come back to life again.
This week’s episode is about NFT in the funeral business. What is NFT?
This is the definition from Wikipedia which is very well written and I wish to share.
A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.
NFT used in the funeral market in Japan, what is it and how?
Let me give you a very simple example of how to use a NFT managed microphone for a rock group lead singer, let’s say, one of Mick Jagger’s. Let’s say that I’m using the same one.
This is your host, Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.
I’m also the researcher of the Reform of Death and the journey to the end of life.
I must apologize for the people waiting for the weekly podcast last week. I had to skip it. AND I’m also one day late for this one as well. I almost missed this one.
No. 34 was about a special embossing paper that pops up after passing through the heater.
Today, I wish to talk about a man, 20 years ago who created the industry of “Relic Collection Business” in Japan.
His name is Mr. Taichi Yoshida, the president of the company called “Keepers”.
I remember when I was still in the mortuary business trying to find a better way for the surviving family. There are always problems of what to do with relics of the deceased. Being an undertaker, that wasn’t my job but there was a potential market from the very beginning and people did not know how and what to do with them.
Many threw it away as “non-combustible waste” and had it go to the dump.
We took care of old Buddhist home altars when needed and took it apart in our warehouse and had it thrown out.
But many times, beside these religious materials, there are monetary value.
Mr. Yoshida posted and sent business postcards (flyers) to all funeral homes asking them to find a client in need of house cleaning.