Category Archives: Trade Show

日本のオンラインイベントの残念さ

コロナ禍の中でイベントがオンライン化しはじめたのが去年からだった。
私はおかげで海外へ行けなかったが、海外のイベントに自宅にいながら参加できるようになった。
しかも、すごいことに日程が重なっていても複数のイベントに参加できる。
これこそありがたいことはない。
今までは天秤に掛け、妥協せざるを得なかったのに。

Photo by Kaboompics .com on Pexels.com

同時に、NFDA(Nationa Funeral Directors Association)のイベントやInc.comの超有名人セミナー(しかも無料!)などを同時に参加ができた。

さて、日本はどうなっている?

まず、スタート時間があり、それまで出店者が誰なのか開示されていないことが多い。
10歩譲って、参加者はわかったけど、何を出展とかどういう内容のセミナーなのか不明なのも多い。
そんなのにおカネを出して参加したいか?

更に残念なのが、常にその時間帯で見れたりすることができないことが多い。
そうなると、あとから見たいと思う。
それが出来ない。

しかも、10時~17時とかの時間制限があったりする。
∑(゚Д゚)エ!? オンラインだよね?
なんで24時間オープンさせないの?

なんで講演内容のビデオをずっと置いておかないの?
ビデオもパンフもなく、ただ開催の案内だけのPDFだったり。

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Podcast in English 20210707 Funeral Biz Fair 2021

Podcast No. 30  in English

Hello everyone, today is July 7st, 2021.

This is your host, Yuusuke Wada, probably the only funeral business podcaster in Japan and also a death industry consultant. 

I am also the Researcher of the Reform of Death and I prepare for the End of Life Journey.

Podcast No. 30 of YEYSHONAN, a weekly podcast in English.

Japan’s Only Funeral Biz Podcaster

Last week, I talked about the Deep Dive event held at FCCJ, the foreign correspondents club of Japan. 

Today, I wish to update you on the funeral business fair that was held 2 weeks ago (a bit late) and the AI in the death industry.

Also, just 3 days ago, two of my 2 terabyte hard drives crashed simultaneously.

I had data dispersed for risk hedging but no luck.

I’ve been trying to recover for the past 3 days and losing the battle.

Trying to recover my two 2TB HDD…

As I mentioned in the podcast released on June 23rd, it was a good idea to pre-register.

As of this date, there are no official number of people that attended.
I was waiting for that number to show up but not this year.

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昨年飛ばしたフューネラルビジネスフェア開催

本日、パシフィコ横浜にてフューネラルビジネスフェアが開催されました。

私としては、実は2周間前のエンディング産業展もありましたが、そこで出会った人たちだけではなく、昨年や一昨年にフューネラルビジネスフェア2019やエンディング産業展2020、2021で出会った人たちと会う場所でもありました。

いわゆる同窓会みたいなものでもありました。

大切なことは続けることです。

今、葬儀業界がジリ貧状態になりつつあります。

単価アップだけでは救えない業界です。
単価アップしたら次がないという状況にもあります。

どうやったらお客様に喜んでいただけるか考える必要があります。

私が敬愛するいつでもコール24の佐々木悦子社長

お葬式の価値は何かを説明せずに単価アップはカローラに1000万も支払うような状態でもあるのかな?
別に払いたければ払ってもよいのですが、同じものがもっと格安で入手できてなぜ、その金額?ってのを考える必要があります。

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Podcast in English 20210623 Funeral Biz Fair in Yokohama

Podcast No. 28  in English

Hello everyone, today is June 23rd, 2021.
My name is Yuusuke Wada, currently the only funeral business podcaster and a consultant in Japan. 
Researcher of Reform of Death and I prepare for the End of Life Journey.

Podcast No. 28 of YEYSHONAN, a weekly podcast in English.


Today’s talk is on the next funeral business trade show in Yokohama.

This event has been going on for the past 25 years but last year, due to COVID-19 crisis, the organizers had to cancel the event, so this will be the 24th event.

Just like the previous event 2 weeks ago, please pre-register.

The ONLY Funeral Business Podcaster in Japan now

I’ll post it on the blog.
https://f-vr.jp/sogo-unicom/funeral_fair/

Due to COVID-19 crisis, many funeral parlors have decided to go online with their services. Companies like Life Ending Technologies have been marketing non-zoom methods of online funerals.

All you need is a mediocre spec PC and a webcam, and not to forget, an adequate internet speed but not necessarily extreme high speed.
3~5 Mbps will do.

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エンディング産業展2021の報告

開けてみたら、昨年11月と大差ない人数でした。
もしかしたら、A棟で開催されていた「カフェ・レストラン」展の人たちやウェルネス・ジャパンの人たちはノーカウントだから、去年よりも来場者は多いかも知れないですね。

ENDEX 2021

なんとか無事に終了しました。
後ほど、ビデオとか編集してアップしたいと思います。

Podcast in English 20210609 ENDEX2021

Hello everyone. Today is June 9th, 2021.

My name is Yuusuke Wada.
Today’s talk is about the Ending Industry Expo in Tokyo Big Sight.
I’m your host Yuusuke Wada, funeral business podcaster of Japan

Starting today, ENDEX has started and will be held until Friday 5PM at Tokyo Big Sight Aomi Exhibition B Hall.
B Hall is the far away exhibition hall and it’s far!

Funeral Business Podcaster of Japan

Please make sure that you are pre-registered.
It’ll make you exempt from the entrance fee.

Today, I met a young artist.
He uses ashes from the bones and mixes it with the paint.
He uses 3 grams of ashes sent by the survived family and uses it for the painting for them.
People in Japan might not accept it easily but this is another way of mourning.
He draws mostly abstract images but he will draw anything.
I told him that he should output his work more towards outside of Japan.
The market is bigger than Japan.

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Podcast in English 20210603 Funeral Industry Tradeshows

Hello everyone. Today is June 3rd, 2021.

My name is Yuusuke Wada.
I’m a funeral business consultant, a researcher of Reform of Death and I prepare the End of Life Journey. 

Funeral Business Podcaster Yuusuke Wada

Today’s talk is about funeral business trade show in Japan.

I’m your host Yuusuke Wada, funeral business podcaster of Japan and you’re listening to the BGM called “君はもういない” , the direct translation would be that “you are no longer her”, meaning “I miss you”.

In the last episode, I stated I will podcast once a week.
Sorry, I missed the deadline post yesterday. I had the manuscript written but couldn’t record.

Funeral business trade show in Japan.

I’ve written many posts on this subject in both Japanese and English.

But this will be the first podcast in English speaking on the subject.

Initially, there was only one event that was for the public. Public meaning the industry people. There were private events held by the funeral companies and their suppliers before that but not a conglomerate event organized by the publisher called “Sogo Unicom”.

Sogo Unicom sold many magazines, including funeral industry information, such as the trends, newly opened parlors, and crematoriums and such.

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