Podcast No. 34 in English

Today is July 28th, 2021.

This is your host,  Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.
I’m also the researcher of the Reform of Death and the journey to the end of life.

No. 33 was about a startup company in Israel called Memotree.
It’s a technology that implants DNA into a tree (plants) and encrypts and uses it as a natural memory.
These trees replace tombstones and set the carbon offset.

I had a zoom meeting with the founder.

Also, I had a meeting with another startup company in Japan that uses iris of your eyes and creates an artwork out through image manipulation and encryption that becomes the key to the virtual cemetery. 
The system is called “viz Prizma”.

All of these are new technologies that defies the current funeral tradition.
Traditions are there to bring order and rules at the time of turmoil.
People need to rethink what a funeral is really all about.

I have a page on this website explaining Japanese Funerals.
You might want to take a look at it.

I will need to discuss this as a different episode as one of the deep dives.

Today’s talk is about a special paper that expands (pops up) like braille characters when heated through a special roller.

Paper is printed using a regular inkjet printer.
Then, the computer sends emboss data to a separate printer and this heater.
This means you print twice (2 data).
One without the emboss, it can be colored, and the other, plain emboss data.
When the paper is passing through the “fixer” that heats the paper, the emboss image expands.

Minolta, in the 1990’s had a copier that was sold to the visually impared market for braille printing.
But this was not so accurate since the copiers were huge and bulky, and paper tended to skew while in the copier.  But these were also used for making Christmas cards.

I’ll be working with that technology as well.

Need to make a marketing value.