Tag Archives: NFDA

Podcast in English 20210616 Aquamation

Hello everyone, today is June 16th, 2021.

My name is Yuusuke Wada, I’m your host, a funeral business podcaster and a funeral consultant in Japan. 
Also a Researcher of Reform of Death and I prepare for the End of Life Journey.

Podcast No. 27 of YEYSHONAN, a weekly podcast in English.

Funeral Business Podcaster of Japan

Today’s talk is a continuation of last week, the 3 day event of the ending industry expo in Tokyo. 

According to the official announcement, the total participants were 12,634 people.
But these are the people who registered for the event but there were other events simultaneously and people were able to attend any of them with one ticket. Therefore, there were more.

Last year, the number was about 13,900 people. 

This year, from the 2nd and 3rd day, there were people from other events attending and there seemed to be more than last year.
What I found out recently, there were people who were interested in different kinds of burial or basically, alternatives to cremation.

In the USA, there is natural decomposition and even “aquamation” which uses alkaline-hydrolysis using alkaline based liquid. 
In Japan, the only solution is cremation.

What is “aquamation”?

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Podcast in English 20201119

Guess what?
Today is the day you can drink the Beaujolais Nouveau.
Yes, I had a sip and no, I did NOT buy it. (Laugh).
It was more expensive the ones I buy regularly at Chigasaki.


I came across the phrase “micro love” this morning on LinkedIn.
A man who I respect that spoke at NFDA 2020 Expo, Mr. Simon Sinek, introduced a post from a Harvard professor, who seems to be a “Dead Head”, riding a train, high on cocaine (just joking).


What is “micro love” and what’s the connection with the funerals?
This is my point!

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