Category Archives: 葬儀

葬儀

さいたまの盆栽美術館

大宮の盆栽美術館へ訪れたことがありますでしょうか?
正直なところ、規模は大したことないのですが(笑)展示物が素晴らしいのです。
私は盆栽には全く興味がなかったのですが、奥の深さを知って驚きました。

2021年9月19日

ただ、ここの美術館の残念なところがとっても素晴らしい展示室でした。
盆栽の見方や評価の方法などを書かれていました。
そういうのは「紙」に書いて欲しいなと。
まして、撮影禁止なので、記憶に収めるしかないということです。
とても素晴らしい芸術品が飾ってあり、さらに床の間もあり、これもまた美しさ極まりない。
だから、写真撮影禁止?

庭園
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Podcast in English 20210812 Relic Collection Business

Podcast No. 35 in English

Today is August 12th, 2021.

This is your host,  Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.

I’m also the researcher of the Reform of Death and the journey to the end of life.

I must apologize for the people waiting for the weekly podcast last week.
I had to skip it.
AND I’m also one day late for this one as well.
I almost missed this one.

No. 34 was about a special embossing paper that pops up after passing through the heater.

Today, I wish to talk about a man, 20 years ago who created the industry of “Relic Collection Business” in Japan.

His name is Mr. Taichi Yoshida, the president of the company called “Keepers”.

Japan’s Only Funeral Biz Podcaster

I remember when I was still in the mortuary business trying to find a better way for the surviving family. There are always problems of what to do with relics of the deceased. 
Being an undertaker, that wasn’t my job but there was a potential market from the very beginning and people did not know how and what to do with them.

Many threw it away as “non-combustible waste” and had it go to the dump.

We took care of old Buddhist home altars when needed and took it apart in our warehouse and had it thrown out.

But many times, beside these religious materials, there are monetary value.

Mr. Yoshida posted and sent business postcards (flyers) to all funeral homes asking them to find a client in need of house cleaning.

Yes, the crux is “house cleaning”.

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Podcast in English 20210707 Funeral Biz Fair 2021

Podcast No. 30  in English

Hello everyone, today is July 7st, 2021.

This is your host, Yuusuke Wada, probably the only funeral business podcaster in Japan and also a death industry consultant. 

I am also the Researcher of the Reform of Death and I prepare for the End of Life Journey.

Podcast No. 30 of YEYSHONAN, a weekly podcast in English.

Japan’s Only Funeral Biz Podcaster

Last week, I talked about the Deep Dive event held at FCCJ, the foreign correspondents club of Japan. 

Today, I wish to update you on the funeral business fair that was held 2 weeks ago (a bit late) and the AI in the death industry.

Also, just 3 days ago, two of my 2 terabyte hard drives crashed simultaneously.

I had data dispersed for risk hedging but no luck.

I’ve been trying to recover for the past 3 days and losing the battle.

Trying to recover my two 2TB HDD…

As I mentioned in the podcast released on June 23rd, it was a good idea to pre-register.

As of this date, there are no official number of people that attended.
I was waiting for that number to show up but not this year.

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昨年飛ばしたフューネラルビジネスフェア開催

本日、パシフィコ横浜にてフューネラルビジネスフェアが開催されました。

私としては、実は2周間前のエンディング産業展もありましたが、そこで出会った人たちだけではなく、昨年や一昨年にフューネラルビジネスフェア2019やエンディング産業展2020、2021で出会った人たちと会う場所でもありました。

いわゆる同窓会みたいなものでもありました。

大切なことは続けることです。

今、葬儀業界がジリ貧状態になりつつあります。

単価アップだけでは救えない業界です。
単価アップしたら次がないという状況にもあります。

どうやったらお客様に喜んでいただけるか考える必要があります。

私が敬愛するいつでもコール24の佐々木悦子社長

お葬式の価値は何かを説明せずに単価アップはカローラに1000万も支払うような状態でもあるのかな?
別に払いたければ払ってもよいのですが、同じものがもっと格安で入手できてなぜ、その金額?ってのを考える必要があります。

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Podcast in English 20210623 Funeral Biz Fair in Yokohama

Podcast No. 28  in English

Hello everyone, today is June 23rd, 2021.
My name is Yuusuke Wada, currently the only funeral business podcaster and a consultant in Japan. 
Researcher of Reform of Death and I prepare for the End of Life Journey.

Podcast No. 28 of YEYSHONAN, a weekly podcast in English.


Today’s talk is on the next funeral business trade show in Yokohama.

This event has been going on for the past 25 years but last year, due to COVID-19 crisis, the organizers had to cancel the event, so this will be the 24th event.

Just like the previous event 2 weeks ago, please pre-register.

The ONLY Funeral Business Podcaster in Japan now

I’ll post it on the blog.
https://f-vr.jp/sogo-unicom/funeral_fair/

Due to COVID-19 crisis, many funeral parlors have decided to go online with their services. Companies like Life Ending Technologies have been marketing non-zoom methods of online funerals.

All you need is a mediocre spec PC and a webcam, and not to forget, an adequate internet speed but not necessarily extreme high speed.
3~5 Mbps will do.

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Podcast in English 20210603 Funeral Industry Tradeshows

Hello everyone. Today is June 3rd, 2021.

My name is Yuusuke Wada.
I’m a funeral business consultant, a researcher of Reform of Death and I prepare the End of Life Journey. 

Funeral Business Podcaster Yuusuke Wada

Today’s talk is about funeral business trade show in Japan.

I’m your host Yuusuke Wada, funeral business podcaster of Japan and you’re listening to the BGM called “君はもういない” , the direct translation would be that “you are no longer her”, meaning “I miss you”.

In the last episode, I stated I will podcast once a week.
Sorry, I missed the deadline post yesterday. I had the manuscript written but couldn’t record.

Funeral business trade show in Japan.

I’ve written many posts on this subject in both Japanese and English.

But this will be the first podcast in English speaking on the subject.

Initially, there was only one event that was for the public. Public meaning the industry people. There were private events held by the funeral companies and their suppliers before that but not a conglomerate event organized by the publisher called “Sogo Unicom”.

Sogo Unicom sold many magazines, including funeral industry information, such as the trends, newly opened parlors, and crematoriums and such.

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Podcast in English 20201119

Guess what?
Today is the day you can drink the Beaujolais Nouveau.
Yes, I had a sip and no, I did NOT buy it. (Laugh).
It was more expensive the ones I buy regularly at Chigasaki.

今日はボジョレーの解禁日!
味見しましたが・・・買うわけ無いわ
普段買っているワインより高い(笑)

I came across the phrase “micro love” this morning on LinkedIn.
A man who I respect that spoke at NFDA 2020 Expo, Mr. Simon Sinek, introduced a post from a Harvard professor, who seems to be a “Dead Head”, riding a train, high on cocaine (just joking).

https://www.linkedin.com/posts/simon-sinek_moments-of-micro-love-activity-6734702745388900352-4BuH

What is “micro love” and what’s the connection with the funerals?
This is my point!

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