This is your host, Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.
I’m also the researcher of the Reform of Death and the journey to the end of life.
I must apologize for the people waiting for the weekly podcast last week. I had to skip it. AND I’m also one day late for this one as well. I almost missed this one.
No. 34 was about a special embossing paper that pops up after passing through the heater.
Today, I wish to talk about a man, 20 years ago who created the industry of “Relic Collection Business” in Japan.
His name is Mr. Taichi Yoshida, the president of the company called “Keepers”.
I remember when I was still in the mortuary business trying to find a better way for the surviving family. There are always problems of what to do with relics of the deceased. Being an undertaker, that wasn’t my job but there was a potential market from the very beginning and people did not know how and what to do with them.
Many threw it away as “non-combustible waste” and had it go to the dump.
We took care of old Buddhist home altars when needed and took it apart in our warehouse and had it thrown out.
But many times, beside these religious materials, there are monetary value.
Mr. Yoshida posted and sent business postcards (flyers) to all funeral homes asking them to find a client in need of house cleaning.
Hello everyone, today is June 23rd, 2021. My name is Yuusuke Wada, currently the only funeral business podcaster and a consultant in Japan. Researcher of Reform of Death and I prepare for the End of Life Journey.
Podcast No. 28 of YEYSHONAN, a weekly podcast in English.
Today’s talk is on the next funeral business trade show in Yokohama.
This event has been going on for the past 25 years but last year, due to COVID-19 crisis, the organizers had to cancel the event, so this will be the 24th event.
Just like the previous event 2 weeks ago, please pre-register.
My name is Yuusuke Wada. I’m a funeral business consultant, a researcher of Reform of Death and I prepare the End of Life Journey.
Today’s talk is about funeral business trade show in Japan.
I’m your host Yuusuke Wada, funeral business podcaster of Japan and you’re listening to the BGM called “君はもういない” , the direct translation would be that “you are no longer her”, meaning “I miss you”.
In the last episode, I stated I will podcast once a week. Sorry, I missed the deadline post yesterday. I had the manuscript written but couldn’t record.
Funeral business trade show in Japan.
I’ve written many posts on this subject in both Japanese and English.
But this will be the first podcast in English speaking on the subject.
Initially, there was only one event that was for the public. Public meaning the industry people. There were private events held by the funeral companies and their suppliers before that but not a conglomerate event organized by the publisher called “Sogo Unicom”.
Sogo Unicom sold many magazines, including funeral industry information, such as the trends, newly opened parlors, and crematoriums and such.
Today is the day you can drink the Beaujolais Nouveau.
Yes, I had a sip and no, I did NOT buy it. (Laugh).
It was more expensive the ones I buy regularly at Chigasaki.
I came across the phrase “micro love” this morning on LinkedIn.
A man who I respect that spoke at NFDA 2020 Expo, Mr. Simon Sinek, introduced a post from a Harvard professor, who seems to be a “Dead Head”, riding a train, high on cocaine (just joking).