Category Archives: ビジネス

Podcast in English 20210825 NFT in Funeral Biz

Podcast No. 37 in English

Today is August 25th, 2021.

The previous podcast No. 36 was about DNA preservation.
DNA preservation is much securer than cryogenic technology.
BTW, in the USA, if you were to be cryogenically “stored”, there’s no death certificate.
It means “YOU ARE NOT DEAD BUT PRESERVED”, but in real life, no one has yet come back and the companies which service it don’t guarantee the “preserved” to come back to life again.


This week’s episode is about NFT in the funeral business.
What is NFT?

This is the definition from Wikipedia which is very well written and I wish to share.

A non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.

Japan’s Only Funeral Biz Podcaster
Thumbnail spelling… I’ll fix later

NFT used in the funeral market in Japan, what is it and how?

Let me give you a very simple example of how to use a NFT managed microphone for a rock group lead singer, let’s say, one of Mick Jagger’s.
Let’s say that I’m using the same one.

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日本のオンラインイベントの残念さ

コロナ禍の中でイベントがオンライン化しはじめたのが去年からだった。
私はおかげで海外へ行けなかったが、海外のイベントに自宅にいながら参加できるようになった。
しかも、すごいことに日程が重なっていても複数のイベントに参加できる。
これこそありがたいことはない。
今までは天秤に掛け、妥協せざるを得なかったのに。

Photo by Kaboompics .com on Pexels.com

同時に、NFDA(Nationa Funeral Directors Association)のイベントやInc.comの超有名人セミナー(しかも無料!)などを同時に参加ができた。

さて、日本はどうなっている?

まず、スタート時間があり、それまで出店者が誰なのか開示されていないことが多い。
10歩譲って、参加者はわかったけど、何を出展とかどういう内容のセミナーなのか不明なのも多い。
そんなのにおカネを出して参加したいか?

更に残念なのが、常にその時間帯で見れたりすることができないことが多い。
そうなると、あとから見たいと思う。
それが出来ない。

しかも、10時~17時とかの時間制限があったりする。
∑(゚Д゚)エ!? オンラインだよね?
なんで24時間オープンさせないの?

なんで講演内容のビデオをずっと置いておかないの?
ビデオもパンフもなく、ただ開催の案内だけのPDFだったり。

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Podcast in English 20210818 DNA Preservation

Podcast No. 36 in English

Today is August 18th, 2021.

The previous podcast No. 35 was about a company called “Keepers” and its president Mr. Taichi Yoshida who established the “Relic Collection — or Relic Disposal” business in Japan.

Today, I wish to talk about DNA preservation.

I was listening to a podcast on my way to town today. 
The podcast is called “Elevating Funeral Service” 

and the Episode #30, “Should Your Funeral Home Offer DNA Preservation?”

Come to think of it, there is not even a single funeral service in Japan that offers DNA preservation.

Japan’s Only Funeral Biz Podcaster
  • Why should you offer such?
  • How to preserve?
  • DNA degrades in time so data is important.
    • BTW, the DNA degradation mechanism has not yet been understood.

It talks about the value proposition and what they are, even before death.

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Podcast in English 20210812 Relic Collection Business

Podcast No. 35 in English

Today is August 12th, 2021.

This is your host,  Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.

I’m also the researcher of the Reform of Death and the journey to the end of life.

I must apologize for the people waiting for the weekly podcast last week.
I had to skip it.
AND I’m also one day late for this one as well.
I almost missed this one.

No. 34 was about a special embossing paper that pops up after passing through the heater.

Today, I wish to talk about a man, 20 years ago who created the industry of “Relic Collection Business” in Japan.

His name is Mr. Taichi Yoshida, the president of the company called “Keepers”.

Japan’s Only Funeral Biz Podcaster

I remember when I was still in the mortuary business trying to find a better way for the surviving family. There are always problems of what to do with relics of the deceased. 
Being an undertaker, that wasn’t my job but there was a potential market from the very beginning and people did not know how and what to do with them.

Many threw it away as “non-combustible waste” and had it go to the dump.

We took care of old Buddhist home altars when needed and took it apart in our warehouse and had it thrown out.

But many times, beside these religious materials, there are monetary value.

Mr. Yoshida posted and sent business postcards (flyers) to all funeral homes asking them to find a client in need of house cleaning.

Yes, the crux is “house cleaning”.

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サブスクって本当に有益?

ここでも幾度も話をしていますが、私は2018年11月から2019年10月末まで東京スクエアガーデンに入っていたWeWorkにワーキングデスクを置いていました。

WeWorkもある意味サブスク系の場所借り(私から見たら技術関係なしのただの又貸し屋)で、性懲りもなく無駄に1年も契約してしまいました。良かったことは経験。悪かったこと、それも経験(笑)。

2019年2月のとある、週末(誰もいない)

私もAdobe、Spotify、MS365、Google Workplace、Zoom、Vimeo、強いて言えばこのWorpressを利用していてこれらもサブスクビジネスです。
これらはソフトウェアのサブスクリプションモデルです。


さて、それはそれで、この様な案内がFB広告で見ます。
これもレンタル(サブスク)ですね。
しかし、これは「ハードウェア」です。

実は、レンタルオフィスは私もまだ利用しています。
現在、11月末まで日本外国特派員協会が入っている同じ丸の内二重橋ビルの東京會舘側で2FにあるServCorpです。
ここは質が良いとのことですが、ただの住所借りをしているので、ちょっとでも会議室を借りようとすると一気に費用が嵩みます。こんな状態なら外国人記者クラブでミーティングなのですが、11時半までバーは開かないのでFCCJも午後でないと全く利用価値がありません。

ServCorpは契約終了時の11月末で利用を終了します。
ここもやはり祝日などは有料でも会議室は一切使えない問題があり利用価値がないわけです。
そもそもこのようなビルはみんな閉鎖してしまいます。
同じ建物内の外国人記者クラブも利用できなかったのはいうまでもありません。
東京スクエアガーデンもそうですが、カードキーを利用して入ることが出来ました。

そんなことがあり、先月に利用終了を申し出て8月いっぱいで解約をしようとしましたが、1年契約だったらしい。

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Podcast in English 20210728 Emboss print

Podcast No. 34 in English

Today is July 28th, 2021.

This is your host,  Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.
I’m also the researcher of the Reform of Death and the journey to the end of life.

No. 33 was about a startup company in Israel called Memotree.
It’s a technology that implants DNA into a tree (plants) and encrypts and uses it as a natural memory.
These trees replace tombstones and set the carbon offset.

Japan’s Only Funeral Biz Podcaster

I had a zoom meeting with the founder.

Also, I had a meeting with another startup company in Japan that uses iris of your eyes and creates an artwork out through image manipulation and encryption that becomes the key to the virtual cemetery. 
The system is called “viz Prizma”.

All of these are new technologies that defies the current funeral tradition.
Traditions are there to bring order and rules at the time of turmoil.
People need to rethink what a funeral is really all about.

I have a page on this website explaining Japanese Funerals.
You might want to take a look at it.

I will need to discuss this as a different episode as one of the deep dives.


Today’s talk is about a special paper that expands (pops up) like braille characters when heated through a special roller.

Paper is printed using a regular inkjet printer.
Then, the computer sends emboss data to a separate printer and this heater.
This means you print twice (2 data).
One without the emboss, it can be colored, and the other, plain emboss data.
When the paper is passing through the “fixer” that heats the paper, the emboss image expands.

Minolta, in the 1990’s had a copier that was sold to the visually impared market for braille printing.
But this was not so accurate since the copiers were huge and bulky, and paper tended to skew while in the copier.  But these were also used for making Christmas cards.

I’ll be working with that technology as well.

Need to make a marketing value.

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Podcast in English 20210721 Plants with Memory and Human DNA

Podcast No. 33 in English

Today is July 21st, 2021.

This is your host,  Yuusuke Wada, probably the only funeral business podcaster discussing the death industry business of Japan in English.
I’m also the researcher of the Reform of Death and the journey to the end of life.

Japan’s Only Funeral Biz Podcaster

No. 32 was about future AI usage allowing digital transformation in the funeral industry.
What’s important is the AI to take calls and if needed, pass the baton to a real human being.
In Japan, there is only one real reason for those who call the funeral parlors.

Someone has died and we funeral directors need to find out where to go and pick up their loved ones and bring them to wherever needed, such as the morgue or to their home, or even to temples.

Therefore, an AI avatar has a much higher dimensional value than just taking the call.


Today, agriculture and ecosystems are very important.

Today’s talk  is about a biotech startup company in Israel that stores data on plants.

It’s called the “Memo Tree” that keeps you and your loved one’s memory alive.

What I have been told by the founder is that they are starting a pilot program in the USA.
I am informed about it but I cannot reveal it yet.

This is a technology that implements memory capabilities in plants and replaces them from tombstones. 

In the USA, there are too many tombstones taking space in the graveyards.
Actually, not only in the USA, but many countries have an issue on this.

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